Bright shows

Concert activity is an essential part of a city’s cultural life, bringing artists and the audience together in unforgettable events. Organizing large concerts is a complex and multi-faceted process that involves numerous stages and details. In this article, we’ll delve into how the organization of major concerts takes place.

  1. Idea and Planning
    It all begins with an idea. Producers and concert organizers explore various artists, genres, and concepts that might be of interest to the local audience.
    Determining the date and venue of the concert is a crucial step. Dates can be timed to coincide with important events in the city or even the country.
    Considerations include accessibility, seating capacity, and technical features of the concert venue.

  2. Budget and Financing
    Defining the budget – covering expenses such as venue rental, artist fees, technical equipment, marketing, and more.
    Seeking sponsors and partners for financing the concert.

  3. Marketing and Ticket Sales
    Developing a marketing campaign to attract the audience.
    Selling tickets through various channels, including online platforms and box offices.

  4. Technical Preparation
    Sound, lighting, and video are the three essential components. Sound engineers design the audio setup, lighting designers create light shows, and video operators work on video projections.
    Equipment is rented and installed at the concert venue.

  5. Stage Preparation
    Setting up stage equipment, constructing the stage, and preparing areas for the artists.
    Conducting sound and lighting rehearsals. Testing all equipment.

  6. Concert Day
    Ticket control and ensuring the safety of the audience.
    Activating sound, lighting, and video equipment according to the plan.
    Artist performances with technical team support.

  7. Post-Concert Event
    Dismantling equipment and the stage.
    Evaluating results and analyzing errors.

What was our role?

At concerts, our organization was responsible for video broadcasting. We installed large screens behind the stage using cranes. For larger concerts, additional side screen blocks were set up.
These screens were used to broadcast artist performances over long distances so that every audience member could see the show from a distance. Additionally, video was used to create visual effects, animations, and support the concert’s storyline.
All screens were connected to a central control unit, operated by a mixer and several laptops connected to it.
All sound, lighting, and video control were centralized in one location in front of the stage, above the fan zone.
During the concert, video operators filmed the stage, artists, and the audience from various angles, and a video director mixed and broadcasted this content. Special effects were activated at specific moments, and advertisements played during breaks. All actions were pre-planned and synchronized with the sound and lighting engineers and technicians.


Concerts involve the coordinated efforts of many specialists and teams. They work together to create unforgettable moments and emotions for the audience.

Concert-Evgeniya Vlasova

If you’ve ever been to a major concert at least once in your life, you’ll never forget the emotions and the electrifying atmosphere!


Video production

Editing, Post-production, Special effects