Which Social Network to Choose?

Let’s take a look at popular social media platforms (Google, YouTube, Facebook, Instagram, and TikTok) and their user bases based on available data for the year 2022. Please note that these figures may change over time, and for up-to-date statistics, it’s recommended to use resources such as social media platform statistics and reports.

Social media


  • Number of users: Over 1 billion active users (13% of the total number of internet users).

  • Market share: One of the most popular photo and video social networks, owned by Facebook.

  • Advertising: Instagram provides various tools for advertising and brand promotion.


  • Number of users: Over 1.3 billion (17%) active users.

  • Market share: TikTok has become one of the fastest-growing social networks, especially among young people.

  • Advertising: The platform offers opportunities for visual advertising and attracting a young audience.


  • Number of users: Over 2 billion (27%) active users.

  • Market share: YouTube is the second most popular search engine after Google.

  • Advertising: Advertising on YouTube allows you to reach a broad audience with diverse video content.


  • Number of users: Over 2 billion active users.

  • Market share: Approximately 80% of the search market share.

  • Advertising: Google provides opportunities for contextual and search advertising.


  • Number of users: Over 2.8 billion (36%) active users.

  • Market share: Facebook is the largest social network in the world.

  • Advertising: Facebook offers a variety of advertising tools to target audiences and promote brands.

It’s important to note that popularity and user numbers may change over time, and the choice of a social network for your advertising campaign depends on your target audience and marketing strategy.


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